Our approach goes much deeper than surface level happiness because human wellbeing is not just a few minutes of joy, it is about a more balanced and sustainable sense of satisfaction. We are pushed to pursue happiness constantly, bombarded with products that will ‘make us happy’ – that holiday, that house, that new shiny car, that mouth-watering chocolate cake the chase for happiness is all around us yet it rarely delivers a true long-lasting sense of satisfaction and wellbeing, and on top of all of that, we can be made to feel that if we are not happy all the time then there is something inherently wrong with us.Īt Robertson Cooper, we hold this knowledge about the fleeting nature of happiness firmly in our approach when we do our work to improve employee wellbeing. Indeed, with such a goal, you are probably set up to fail, tasked with endless chasing of the dream creating frustration in the meantime.
The truth is that happiness is just a fleeting feeling, a fragile state and one which we cannot sustain for awfully long, and it is not wise to devote your life to achieving it. We are told that we must seek happiness, that it is the ultimate goal of the human experience, but if you think about it, how often are you genuinely happy? Think about a time when you were happy and then ask yourself how long you sustained that feeling of happiness? One week? One day? One hour? A few minutes?
‘International Day of Happiness’ is a global event arranged by the United Nations annually and this year it falls on the 20 th March.
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